We're inviting you to relax, restore, and reclaim your wild soul.
The Forest Bathing Club philosophy is a combination of design, mindfulness, meditation and getting wild.
We imagine a world where everyone is able to tap into nature as the greatest source of energy and inspiration. We exist to enable people to reconnect to nature as a way to heal — themselves, their communities, and the planet.
We are committed to inspiring people to heal themselves, their communities, and the planet through spending time in nature. A complete reverence for the Earth informs all that we do.
The Forest Bathing Club was founded in San Francisco, California. We regularly host forest baths around the Bay Area. We also offer a nature-connection accelerator program for creatives and entrepreneurs.
Forest Bathing comes from the Japanese practice of shinrin-yoku, which means “luxuriating in the forest.” This practice of mindfulness in nature emerged in the 1980s and has been scientifically proven to lower heart rate and blood pressure, reduce stress hormones, boost the immune system, and improve overall feelings of wellbeing.
A Japanese study from 2011 found that leisurely forest walks, compared with urban walks, yield a 12.4 percent decrease in cortisol levels, a seven percent decrease in sympathetic nerve activity, a 1.4 percent decrease in blood pressure, and a 5.8 percent decrease in heart rate. Perhaps even more importantly, being in the forest soothes the spirit and inspires feelings of awe, both of which are linked to markers of good health and lead to more tranquility and balance — for individuals and the planet at large.
Going into nature is not just about disconnecting from all the technology and noise of modern life, but is also about reconnecting to something so much bigger than ourselves. When we get rid of all the distractions, we’re able to tune into a deeper wisdom. This deeper wisdom — our intuition, nature, the universe — always has the message each of us need to hear. As we learn to translate the messages and integrate them into our lives, we’re able to tune in to our own wild nature as well as hear what the Earth wants to share with us.
about the team
Julia Plevin is the founder of Forest Bathing Club
and author of a forthcoming book on forest bathing (Crown, Spring 2019).
A lifelong lover of nature, she first realized the effect that nature had on her mental health and wellbeing while pursuing her MFA at The School of Visual Arts in New York City. Her graduate design thesis became all about the health issues caused by disconnecting to nature and the way to heal them — to reconnect back to nature.
Ever the designer, Plevin started the Forest Bathing Club on Meetup.com in 2015 as a minimum viable product — just to see if it was something people desired as much as she did — and has ever since been in awe of the journey it has taken her on and humbled by the people and resources who have been drawn to this work. She's spent time in old-growth forests around the world, trained with Mayan elders and met so many inspiring people who are also working in service of the trees. As the club grows and evolves, her aspiration is to inspire people to jumpstart their personal journey of reconnection to nature. It's the way forward.
Samuel Lazarus fell in love with forest bathing
It was love that he had been waiting for his whole life. It felt like coming home.
Sam is a part of the slash generation having worked as a CEO/Chief of Staff/Consultant/Program Manager in everything from crypto-currency to global health. Most recently he was the CEO of Hive Global, an international community of 100 different countries that supported entrepreneurs in becoming more purpose-aligned in their professional pursuits. He is most alive in helping others attain the “exit velocity” it takes to take an idea and bring it out into the world. He holds an MBA from Harvard and an undergraduate degree in Chinese from Middlebury College, but he credits the bulk of his education to Mother Earth and all of the stewards of her wisdom that he’s met along his path.